3.10 Information Architectures

The technologies presented in DITA are fundamental elements of Information Architecture. Throughout the module, we learned that the accessibility and usefulness of information on the web is directly related to the decisions made about the organization and structure of the content on a site. Good information architecture facilitates fruitful information seeking behavior, while bad information architecture hinders the discovery of desired information. It follows that a well-designed library website enhances the information seeking experience of the user, encourages the use of available library services, and promotes a positive image of the library.

Libraries can incorporate blogs into the Information Architecture of their site. The Ann Arbor District Library makes extensive use of blogging to communicate with users. The site hosts blogs on the following topics: events, community, services, audio, books, video, research, as well as a Director's blog. In addition to targeted blogs, the website makes use of tags (metadata) to index blog content. This provides users with easy access to more information on a topic of interest like "Computer Classes" or "Local Events."

Knowledge of HTML and of the best way to manipulate graphics and images are useful when developing and maintaining a library website. The ability to create CSS is important when defining an image or brand for the library. Moreover, expertise manipulating CSS is important for librarians when working with differently-abled users to enhance their ability to access information on the WWW.

Relational databases may be used by libraries to support their online catalogues. The concepts underlying information retrieval help support the "Search the Site" function on a library website. Furthermore, libraries can use JavaScript applications to create online feedback forms to learn about the perceived quality of their services and to gain background information for making informed decisions about future improvements.

Information Architecture's goal of implementing effective navigation and searching systems complements librarians' goal of resolving user information needs.